Our creative campaigns raise awareness of dyslexia and influence changes that build a dyslexia-friendly Scotland.
There’s Nothing Comic About Dyslexia
Dyslexia Scotland partnered with Innocean Berlin and WeTransfer for a very special international Dyslexia Awareness Month campaign that spoke exclusively to the design world. ‘There’s Nothing Comic About Dyslexia’ gave Comic Sans, a font that faces prejudice of its own, an unexpected voice to help raise awareness about the need for a more inclusive design mindset.
In 2018 we supported the development of the first Scottish documentary on dyslexia. Educate Me explores dyslexic people’s experiences of education, sharing personal stories of how their schooling has affected their lives and learning. As well as being a documentary about dyslexia, the film was produced and edited by an all-dyslexic crew under the mentorship of Scottish film producer Trevor Thomson. We are currently collaborating on a follow up documentary about dyslexia and mental health and wellbeing. The documentary preview held at our online DyslexiFest event attracted worldwide praise for its hard-hitting yet sensitive approach to highlighting the mental health difficulties our community struggles with on a daily basis.
Dyslexia Awareness Week poster campaigns
Dyslexia Awareness Week is an annual opportunity to put dyslexia on a national platform. Campaigns like ‘My Wider World’ and ‘I’m dyslexic’ highlighted the lifelong and life-wide effects of dyslexia beyond reading and writing. Our poster campaign featured children, young people and adults showing how dyslexia enhances their abilities as an artist, footballer, writer, designer, sound engineer, police officer and many more occupations. The posters prompted dyslexic people across Scotland to feel more confident about dyslexia, and gave others a better idea of dyslexia’s complex nature.
Ellie’s Blue Ribbon
Ellie was Dyslexia Scotland’s first Young Ambassador. In 2012 she came up with the idea of a blue ribbon to raise awareness of dyslexia during Dyslexia Awareness Week in Scotland.
Since the ribbon campaign was launched, 50,000 blue ribbons have been distributed each year across Scotland during Dyslexia Awareness Week.