Our creative campaigns raise awareness of dyslexia and influence changes that build a dyslexia-friendly Scotland.

There’s Nothing Comic About Dyslexia

Dyslexia Scotland partnered with Innocean Berlin and WeTransfer for a very special international Dyslexia Awareness Month campaign that spoke exclusively to the design world. ‘There’s Nothing Comic About Dyslexia’ gave Comic Sans, a font that faces prejudice of its own, an unexpected voice to help raise awareness about the need for a more inclusive design mindset. 

“Launching ‘There’s Nothing Comic About Dyslexia’ was a no-brainer for us at Innocean Berlin. Although it is at its core an awareness campaign, it was important for us to deliver a smart take on the topic. And that was to target a very specific group, who can actually create change: designers. Those are the people who hold the power to shape information, and, without the right education, dyslexic individuals can often lose their creative power and self-confidence. And we can’t afford that. Because these are the brilliant minds who help bring the world forward.”  

Gabriel Mattar, Chief Creative Officer at Innocean Europe

“At Innocean Berlin we like to create ideas that have the power to make causes famous and can have a real impact in the world. When we developed an idea to combat the stigma of Dyslexia it was key that we found the right partner to help us bring the idea to life. In discussions with Dyslexia Scotland, it was clear that we had not only found a partner to help bring the idea to life but a partner who also fully bought into the idea. They believed in us, and they believed that the idea could make a difference, not just to the to the people associated with Dyslexia Scotland but to the wider dyslexia community. The team at Dyslexia Scotland couldn’t have been more supportive and we are very grateful for all the help and time they gave us to deliver this campaign.”  

Mark Preston, Client Lead at Innocean Europe

Dyslexia documentaries

In 2018 we supported the development of the first Scottish documentary on dyslexia. Educate Me explores dyslexic people’s experiences of education, sharing personal stories of how their schooling has affected their lives and learning. As well as being a documentary about dyslexia, the film was produced and edited by an all-dyslexic crew under the mentorship of Scottish film producer Trevor Thomson. We are currently collaborating on a follow up documentary about dyslexia and mental health and wellbeing. The documentary preview held at our online DyslexiFest event attracted worldwide praise for its hard-hitting yet sensitive approach to highlighting the mental health difficulties our community struggles with on a daily basis.

“It was honestly so moving and ground breaking. All the panellists were so incredible and brought such important perspective on an under talked about topic. It resonated a lot with me and actually had me in tears as before talking to you I didn’t realise how common the experience is.”

DyslexiFest feedback

Dyslexia Awareness Week poster campaigns

Dyslexia Awareness Week is an annual opportunity to put dyslexia on a national platform. Campaigns like ‘My Wider World’ and ‘I’m dyslexic’ highlighted the lifelong and life-wide effects of dyslexia beyond reading and writing. Our poster campaign featured children, young people and adults showing how dyslexia enhances their abilities as an artist, footballer, writer, designer, sound engineer, police officer and many more occupations. The posters prompted dyslexic people across Scotland to feel more confident about dyslexia, and gave others a better idea of dyslexia’s complex nature.

Ellie’s Blue Ribbon

Ellie was Dyslexia Scotland’s first Young Ambassador. In 2012 she came up with the idea of a blue ribbon to raise awareness of dyslexia during Dyslexia Awareness Week in Scotland.

Since the ribbon campaign was launched, 50,000 blue ribbons have been distributed each year across Scotland during Dyslexia Awareness Week.

 I want children to feel comfortable with their dyslexia and not to have to hide it away. I want to educate people so that they understand that dyslexics are creative, out-of-the-box thinkers and that we are just as clever as everyone else. I want them to embrace their dyslexia and achieve their goals.

Ellie said